Every other corporate wellness app dies in week 2. ATP is the one your employees actually open — because it's tied to a real community they already know. Private sessions for your team, proof it's working, one flat fee.
Powered by At The Park · est. 2015You've seen it. The app launches with fanfare. By week 3 only 6% of employees still open it. By month 2 it's a budget line item nobody can defend.
Median corporate wellness app retention: 11% at month 3.
The same 20% of staff already work out claim them. The 80% who need it most never use them.
Adults don't change behaviour for a digital badge. They change for community.
Founded in 2015. Coached by certified volunteers. Sessions in parks across Dubai, Al Ain and Muscat — running, cycling, calisthenics, yoga, padel, and 14 other activities. Everything is free for members. Always has been.
When ATP is the wellness layer for your company, your employees aren't learning a new platform. They're joining something their friends are already doing. Existing peer momentum carries them through the first 4 weeks — where every other program loses everyone.
Anyone can join ATP tomorrow for AED 0, your staff included. So we don't sell you access. We sell the scarce things — coach time reserved for your team, proof it's working, and your name on the community — and the free access for your whole workforce comes with it.
The core of the deal. Your team only, your time, your park. These sessions are visible in the ATP app and website only to your staff — nobody outside your company can see them or book a place. A dedicated coach, on your calendar, every month.
A real PDF every month: how many of your people showed up, how often, which activities, month-on-month retention. Anonymised at the individual level. Defendable to your CFO.
"Powered by [your company]" on public ATP sessions — your name in front of 7,000 members and every park we run in. Recruitment marketing that happens on a Saturday morning, not on LinkedIn.
Included, uncapped, not metered. All 19 activity types, 21 certified coaches, 300+ sessions a month, 7 days a week — for your entire headcount. Hire 200 more people next quarter: the fee doesn't move.
A company-only leaderboard that turns attendance into friendly internal competition. Departments vs departments. Names visible only inside your org.
Real person you can WhatsApp. Your private signup link, your launch campaign, quarterly check-ins, and schedule changes based on what your team actually shows up for.
This isn't a calendar invite or a WhatsApp group. It's built into the platform. Private company sessions live in the same app your staff already use for public ATP sessions — they're just gated to your company.
Same app, same login, no separate corporate portal to learn or support.
Marked with your company badge and logo, so it's obvious which sessions are yours.
The session simply doesn't exist for non-staff — not in the list, not in search, not bookable by link. Logged-out visitors never see it at all.
Remove someone from your company account and the private sessions vanish from their app on the next refresh.
What a member of your company sees. Everyone else sees only the two public sessions.
Costs modelled on 200 staff: ATP Champion is a flat AED 6,000 / month regardless of headcount; wellness apps and gym subsidies are billed per head, here at AED 120 and AED 300 / employee / month — mid-range UAE list pricing, so your own quotes will vary. Engagement numbers: Gallup 2024 wellness-program retention study + ATP internal data. Gym subsidy data: SHRM 2024 benefits survey.
If your wellness budget today is a Headspace subscription nobody opens, this won't be a great fit. If you believe wellness should improve recruitment, retention, and culture — and you want to prove it — keep reading.
Sweet spot — but the fee is flat, so the bigger your team the better the maths works for you. Under 50: talk to us anyway.
That's where we run sessions. Remote-only teams: not yet.
You spend on people. You want to spend it well.
Tech, finance, hospitality, real estate, consulting, family offices. We've supported all.
Plus a confidential roster of finance + hospitality companies in pilot. Reference calls available with sign-off.
Plans differ by private sessions per month and brand visibility. Free access for your whole workforce is in every one.
No setup fees. No per-employee charges — 80 staff or 800, same invoice. 3-month minimum, then month-to-month. Annual payment saves 15%. All prices VAT inclusive.
Industry data + our own member outcomes converge on the same answer: an engaged wellness program returns 2-5× its cost via lower absenteeism, lower healthcare claims, and higher retention.
Among engaged members, cited across multiple corporate wellness studies (Harvard, Mercer).
Companies with active wellness programs see 70% better Y1 retention (LinkedIn Talent Insights 2024).
Active employees file fewer chronic-condition claims year-over-year.
1-page agreement. No legal review needed for under 1000 employees.
Your company account and private signup link go live. Logo + brand baked in.
We send your team a co-branded launch email + Slack/Teams post.
Employees self-register in 30 sec. No HR involvement after launch.
Your first private company session lands in their app — team only. Photos for your intranet included.
No high-pressure pitch. No hidden tier, no per-head surprise on the invoice. Just a real conversation about whether ATP is the right wellness layer for your team — and if it isn't, tell your staff to join for free anyway. Worst case: you walk away with a better benchmarking number for whatever vendor you do pick.
At The Park (ATP) · Founded 2015 · Dubai, UAE
Trade license + commercial registration on request.